DISTRACTED DRIVING

For Employers

Employers are implementing cell phone policies – private corporations, non-profits, government agencies, municipalities, educational institutions, mass transit – not only for their fleets and commercial drivers, but for all employees.

Allowing employees to conduct hands-free or handheld business on cell phones while driving represents acceptance of a four times increase in crash risk. This free kit helps you reduce this risk. It provides materials to:

  • Build leadership support in your company for a cell phone policy.
  • Communicate to employees the crash risks and the need for a policy.

The kit provides ready-to-use sample policies, a presentation and printable executive summary for senior management, a tip sheet to build employee buy-in, and many policy roll-out communications for employees: talking points, posters, voice mail greetings, FAQs, newsletter articles and more. For intensive education, see the 1-hour course with instructor and participant guides and PowerPoint presentation.

Download the free kit

Source: Natioinal Safety Council

In The News

On The Web


National Safety Council
  • Read about cognitive distraction in the NSC White Paper.

FocusDriven is an advocacy group for victims of motor vehicle crashes involving drivers using cell phones. FocusDriven collaborates with the Department of Transportation and the National Safety Council on defensive driving prevention actions
  • Visit the FocusDriven website to read stories of victims affected by cell phone use behind the wheel.

US Department of Transportation


Take a look at this poster. Estimates indicate drivers using cell phones "look at" but fail to "see" up to 50 percent of their driving environment.


Find public education materials.


Read the research. For example, MRI images of the brain from a Carnegie Mellon University study where people listened to sentences while driving on a simulator. The pictures show that just listening decreases an area of the brain also used for driving by 37%:

The Centers for Disease Control and Prevention
National Institute for Occupational Safety and Health (NIOSH) provides information on risk factors for motor vehicle-related crashes in the workplace, including distracted driving. The NIOSH page offers a range of resources on all aspects of driving for work: publications geared to employers, safety professionals, and researchers; and investigative reports of motor vehicle fatalities at work.

National Center for Injury Prevention and Control provides information on distracted driving risks in the general population as part of its motor vehicle injury prevention program, which focuses on improving use of occupant restraints, reducing impaired driving, and helping groups at risk: child passengers, teen drivers, adult drivers, pedestrians, and cyclists.

 American Automobile Association Foundation for Traffic Safety is dedicated to saving lives and reducing injuries on the roads.  It is a not-for-profit, publicly-supported charitable educational and research organization. Since 1947, the Foundation has funded over 200 projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur.

The University of Minnesota's Transportation Center conducts research on cell phones and driving safety. This website offers publications of research and a video of the Teen Driver Support System, an in car device that reports to the driver and parent of unsafe driver behavior.

Talk To Your Teen

Studies show that parents have a great influences on teen behavior. While you may not think you have great influence, that’s it’s all about peer pressure, you’re still the greatest influence on your teen. Talk to your teen and set rules to keep your teens from driving while distracted. Know the facts and share it with them. Engage your teens in a dialogue about the problem.

Six Steps Parents Can Take:
  • Set a good example
  • Talk to your teen
  • Establish ground rules
  • Sign a pledge
  • Educate yourself
  • Spread the word
Downloadables:

Brochure: Distracted Driving Shatters Lives
House Rules Informational Brochure
Parent-Teen Driving Contract